17+ years. 250+ projects.
One person who's done
every part of this job.
Not an agency. Not a whiteboard consultant. A full-stack marketing and operations leader who's now building the AI and automation layer on top of 17 years of hard-won system knowledge.
Built from the inside out —
not the whiteboard down.
Most consultants advise on systems they've never had to run. I've had to build, re-design, integrate, and scale them. Before AI ARMY, I spent 17+ years embedded inside organizations — managing $1M+ ad budgets at Bayer, leading campaigns for Mayo Clinic and Hearst Media, and serving as the de facto marketing and ops leader at SKU IQ, where I grew revenue 📈 57% in 6 months and scaled the platform from under 1,000 users to over 36,000.
What I learned: the gap between strategy and execution is almost always an infrastructure problem. Great ideas stall because the tools don't talk to each other. Teams work harder than they should because nobody built the automation layer. Leadership makes slow decisions because the data is scattered across five dashboards that disagree.
AI ARMY exists to close that gap. I build the systems that let talented people do their best work — instead of spending half their day on things a well-designed workflow could handle automatically.
Today that means AI strategy, marketing automation, RevOps, HubSpot implementation, and data infrastructure — delivered by someone who's been on both sides of the table.
The experience that makes this possible.
- Managed multi-channel digital campaigns
- Built early programmatic ad frameworks
- Cross-brand media strategy
- Patient acquisition campaigns
- Content and SEO strategy
- Multi-department coordination
- $1M+ ad spend managed
- CPC reduced 99% through data-driven optimization
- CTR improved from 0.16% → 9.69%
- 57% revenue growth in 6 months
- 7× user growth over 3 years (to 36,000+)
- 300+ HubSpot workflows built
- 53% trial conversion increase YOY
- AI strategy + automation builds
- Fractional CMO engagements
- RevOps and HubSpot implementation
- 250+ projects, 85% client retention
Three things I believe about this work.
You own everything we build.
Documentation, credentials, systems, workflows — all of it. We don't build dependencies. If you ever want to stop working with us, you can run everything we built without us. That's not a risk — it's the point.
Audit before build. Every time.
The number one mistake in systems work is building before you understand what's actually broken. An Audit is not an upsell. It's the thing that makes sure the build actually solves the right problem.
Honest over comfortable.
If your CRM is beyond salvage, I'll tell you. If the automation you want won't solve your actual problem, I'll say so. I'd rather lose a project than build something that doesn't deliver.
You've read the backstory. Now let's talk about yours.
30 minutes to understand your specific situation — no pitch, just an honest look at where automation can change the math for your team.